Adidas x Rashida

Adidas Originals’ Loomhood Collection, I supported the Diriyah chapter of the campaign, a story rooted in Saudi Sadu weaving, local craftsmanship, and the meeting point between heritage and streetwear. My role as Art Director focused on research and cultural reference gathering, as well as assisting the Senior Art Director during the photoshoot to help bring the visual story to life with authenticity, detail, and care.